The platform is rolling out a new feature that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread rollout. This shift coincides with a increase in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its app labeled as made with AI. In total, in excess of 100 million pieces of content are submitted to the app daily, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the level of artificial media they watch by opening the “manage topic” option in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the filter cover news, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its guidelines require content makers to label “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable AI video that is not labeled can be taken down under its community policies.
In addition, the app will now apply an AI-generated tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to teaching coding and technology.
Platform Protection
The platform has defended its content review process, during discussion over plans to make redundant a large number of safety staff in Britain. The company is planning to eliminate a significant number of roles in its content moderation department in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
